36421489-Bajaj-Auto-Ltd-Business-strategy-case-study-ppt - Bajaj Auto Ltd Overtaken in the Indian Scooter Market Group F:Manish Kumar(09BS0002819 Taslim

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Bajaj Auto Ltd: Overtaken in the Indian Scooter Market Group F”:- Manish Kumar (09BS0002819) Taslim Qureshi (09BS0002530) Umang Jalan (09BS0002611) Varun Saxena (09BS0002653) Vibhuti Bhardwaj (09BS0002667) Vinay Verma (09BS0002703) Yashaskar Paliwal (09BS0002776)
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Overview Founded in 1926 by JamnaLal Bajaj. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.100.76 billion (USD 2.3 billion). The company was incorporated on April 30, 2007 as a wholly owned subsidiary of erstwhile Bajaj Auto Ltd (the holding company) with the name Bajaj Investment & Holding Ltd. The company received the certificate of commencement of business on May 7, 2007.
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Bajaj Auto Ltd.(BAL) Bajaj is India's second largest motorcycle maker, smaller than Honda Motorcycle Scooter India, but larger than TVS Motor Co. Ltd. Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler manufacturer. The company is well known for their R&D, product development, process engineering and low-cost manufacturing skills.
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INTRODUCTION Ø In the mid -1940s,BAL started as an important of two –and three-wheelers .in the early 1960s,BAL ,in collaboration with piaggo ,started manufacturing vespa brand scooters at its plant near Pune , Maharashtra. Ø In 1970s,BAL started manufacturing scooters under the Bajaj brand. Ø Bal’s first scooter model under the Bajaj brand was introduced in 1972.(Chetak) Ø In the late 1990’s the Indian two wheeler market witnessed a shift in consumer preferences.
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CSR Bajaj Auto is committed to nation-building and contributing to the uplift and development of the weaker sections of society. This is a legacy of the founders, Jamanalalji, Kamalnayanji and Ramkrishna Bajaj. Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) Samaj Seva Kendra. Kamalnayan Bajaj Hospital
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BACKGROUND NOTE : 1926- Bajaj Auto was found by JamnaLal Bajaj. 1956- Company secured a license from the GOI. 1960- Company went public & collaboration with Piaggio. 1961- Started the production of scooters. 1962- Started the production of three wheelers.
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