brandingstrategyofbajajpulsardtsi-090425042742-phpapp01

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BRANDING STRATEGY OF BAJAJ  PULSAR DTSi SUBMITTED BY      SHANTANU
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INTRODUCTION  It is India's largest and the world's 4th largest two-  and three-wheeler maker.  Bajaj Auto came into existence on November 29,  1945 as M/s Bachraj Trading Corporation Private  Limited.  In 1959, it obtained license from the Government of  India to manufacture two- and three-wheelers and it  went public in 1960. 
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PULSAR DTSi Before the introduction of the Pulsar, the Indian  motorcycle market trend was towards fuel efficient,  small capacity motorcycles (that formed the 80-125  cc class).  The launch and success of Hero Honda CBZ in 1999  showed that there was demand for performance  bikes.    Bajaj took the cue from there on and launched the  Pulsar twins in India on November 24, 2001. 
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                            Technical Specifications  of  PULSAR DTS-i    Engine            Type       4-stroke,DTS-i,Oil cooled Displacement        198.8  cc Max Power       18 Ps /13.25 Kw Max Torque       1.75 Kgm /17.17 Nm   Brakes  Front  260 mm hydraulically operated disc brake  Rear  Mechanically expanding 130 mm drum type   Tyres  Front 90/90 x 17” Tubeless tyre, shod on aluminium 
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This note was uploaded on 12/04/2011 for the course ECON 001 taught by Professor Tnaga during the Spring '11 term at Abant İzzet Baysal University.

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