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MGT 4914 ENTREPRENEURSHIP SYLLABUS CONDENSED 2-11

MGT 4914 ENTREPRENEURSHIP SYLLABUS CONDENSED 2-11 - MGT...

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MGT 4914 ENTREPRENEURSHIP, CLASS SCHEDULE SEMESTER 2/11 A. DU WAYNE, OFFICE MSM 4 TH FLR #11 & True Coffee – Gotta have my cappuccino with lots of foam. EMAIL: [email protected] , A. Du Wayne’s e-learning site: www.lms.au.edu REFERENCE TEXTS: EFFECTIVE SMALL BUSINESS MANAGEMENT :AN ENTREPRENEURIAL APPROACH, 8 ED., BY NORMAN SCARBOROUGH & THOMAS ZIMMERER . TEXT ISN’T REQUIRED, BUT WILL HELP YOU WORK THROUGH THE COURSE. MY COMMENTS ARE TAKEN MOSTLY FROM THIS TEXT. ENTREPRENEURSHIP FOR DUMMIES. BY KATHLEEN ALLEN. Ph. D. BOOK HAS DETAILED TABLE OF CONTENTS. GUIDES ONE THROUGH THE BUSINESS PLAN DEVELOPMENT PROCESS BUSINESS PLANS FOR DUMMIES, 2E BY PAUL TIFFANY, PH.D & STEVEN PETERSON, PH. D. ANOTHER BOOK TO GUIDE ONE THROUGH THE BUSINESS PLAN DEVELOPMENT PROCESS. INCLUDES PREPARATION, ASSEMBLING A TEAM, BUSINESS PLAN IMPORTANCE, YOUR CUSTOMERS, INDUSTRY ANALYSIS, ETC... HOW TO WRITE A BUSINESS PLAN, MIKE McKEEVER. HAS FORMS TO HELP GUIDE ONE THROUGH THE PROCESS, SELF-EVALUATION TO DETERMINE ONE’S SUITABILITY FOR BUSINESS OWNERSHIP, BUSINESS TRENDS, FINANCIAL SOURCES, P/L STATEMENTS, ETC... ADDITIONAL CLASS AIDS: FOR RESEARCH USE YOUTUBE, GOOGLE, ETC. FACEBOOK, TWITTER. INFO ON PRESENTATIONS, BUSINESS PLANS, PRODUCT COMPARISONS MIGHT BE FOUND ON THESE SITES. FOR FINAL ORAL PRESENTATION, I STRONGLY ENCOURAGE YOU TO USE YOUTUBE, BUT ALL TEAM B MEMBERS MUST BE PRESENT IN CLASS TO RECEIVE CREDIT AND ANSWER QUESTIONS. YOU MAY USE FACEBOOK, TWITTER, & ANY OTHER SOCIAL NETWORK TO ENHANCE YOUR MEDIA PRESENCE, ADVERTISING, CUSTOMER RELATIONS, ETC EXPERIENCE. I WANT TO SEE THE PAGES IF YOU USE SOCIAL MEDIA. YOU CAN DO A WEB PAGE TOO. APPS TO USE FOR TEAM WORK & WRITING BUSINESS PLAN . Please use either app below to avoid emailing back & forth & to track progress of your work. They’re for group work on a single project. I may ask to see these as part of your class participation contribution grade. Google.docs, must have Gmail account. Allows many team members to work on one document simultaneously. http://trello.com/ . Very good. Allows team members to complete their work & show progress to each other team member.
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