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Exam 3 Practice Test

Exam 3 Practice Test - Exam Practice#3 Multiple Choice...

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Exam Practice #3
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Exam Practice #3 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. E 1. In 2004, the movie company that produced The Bourne Supremacy used advertising, personal selling, public relations, and sales promotion to communicate with its target audience for the movie. The movie production company's _____ was composed of its plan on how to use these tools. a. strategic goals b. selling plan c. mass communication mix d. marketing mix e. promotional strategy ANSWER: E REF: 480 A 2. Many consumers, especially when faced with an uncertain purchase decision, think that a high price: a. is a signal of quality b. will always lead to major price discounts to wholesalers and retailers that distribute it c. is an indication that consumers are being ripped off d. is because the brand was slipping into the decline stage of the product life cycle but has had a sudden resurgence of growth e. is a sign of the company's overall market share ANSWER: A
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