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Unformatted text preview: 3. What is the difference between pioneering, competitive and comparative advertising? Remember with examples. You might get a situation and be asked what type of advertising it is. 4. How does an ad normally look like? 5. Know the DAGMAR approach and its steps. 6. Which is a better form of advertising: attribute based or benefit based? Know with examples. 7. Different types of advertising appeals: profit, health, fear, fun etc with examples. 8. What is USP? 9. Types of advertising media: newspaper, magazines, etc and know the advantages and disadvantages. 10. What is cooperative advertising? 11. Know examples of alternative media. 12. What are the media mix decisions? 13. Different types of media scheduling: when do you have the different types? 14. What is the role and functions of public relations? 15. What are public relations tools? 16. What is crisis management?...
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This note was uploaded on 12/04/2011 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.
- Spring '08