{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

practise_test_final_3

practise_test_final_3 - 3401_Final exam3 Practice Questions...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
3401_Final exam3 : Practice Questions True/False Indicate whether the sentence or statement is true or false. _______1. Marketers typically use either a push or a pull strategy exclusively. _______2. A person buying a Valentine's Day gift for his significant other is more likely to go through all of the steps in the AIDA process than a person buying a gift certificate for her mail carrier. _______3. Sales promotion is a promotional tool generally used to stimulate consumer buying and dealer effectiveness. _______4. Frigo Design has developed easy-to-install panel sets to update any refrigerator, dishwasher, or compactor made since 1942. The company has found that its new product cannot be patented. Frigo Design panels are in the introductory stage of the product life cycle, and as yet have no direct competition. Its promotional objectives should be persuasion. _______5. Raz and Nasim are arguing about newspaper publicity. Raz says favorable publicity is free--hence the phrase "free publicity." Nasim says that publicity is not free because costs were incurred in developing the public relations materials used by the newspapers. Raz has a more accurate grasp of the definition of publicity. _______6. Although beliefs and attitudes are separate concepts, they are closely interrelated. _______7. After increasing the price for a product if the manager sees a rise in revenue he would conclude that the product is showing elastic demand. _______8. F____Reading about the experience of soldiers in Iraq is an example of experiential learning. _______9. F____By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products, Nabisco is attempting to capitalize on stimulus discrimination. ______10. When a marketer sends a message to its target market, the marketer must first decode the symbols used. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. 11. For convenience, pricing objectives can be divided into three categories. They are: a. refundable, competitive, and attainable b. perceived, actual, and unique-situational c. differentiated, niche, and undifferentiated d. profit-oriented, sales-oriented, and status quo e. monopolistic, fixed, and variable 12. An organization is using _____ when it sets its prices so that total revenue is as large as possible relative to total costs.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern