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solution_to_Homework_3 - MKT 3401 Homework #3 1. Marketers...

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MKT 3401 Homework #3 1. Marketers can control the external environment in which their organizations operate. ______ ANS: F Although marketers can control the marketing mix and perhaps influence the external environment, they cannot control the external environment in which their organizations operate. REF: 39 TYPE: Comp 2. Social change is perhaps the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans. _________ ANS: T REF: 40 TYPE: Comp 3. Psychography is the study of people's vital statistics such as their ages and locations.____ ANS: F Demography is the study of such vital statistics. REF:41-42 TYPE: Def 4. Generation Y is the most ethnically diverse generation the nation has ever seen. _______ ANS: T REF: 42 TYPE: Comp 5. The Hispanic population is driving minority growth in the United States. _____________ ANS: T REF: 44 TYPE: Comp 6. Having a global vision means management recognizes and reacts to international marketing opportunities, is aware of threats from foreign competitors in all markets. _____ ANS: T REF: 53 TYPE: Def 7. Multinational companies typically begin the development of their global business with direct investment and continue using this strategy throughout the company's life span. _____ ANS:
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solution_to_Homework_3 - MKT 3401 Homework #3 1. Marketers...

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