Study-Guide-for-Exam-2....not test

Study-Guide-for-Exam-2....not test - Study Guide for Exam 2...

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Study Guide for Exam 2 Chapter 9: 1. Difference between the types of products (convenience, shopping, specialty and unsought) 2. Product item, line, mix, width, depth, line extension : understand with examples. 3. Types of adjustments of products. 4. Branding and its benefits. 5. Brand loyalty. 6. Difference between manufacturer’s and private brands. 7. Difference between individual vs. family brands. 8. Generic products and branded products. 9. Co-branding: the 3 types and their differences. 10. Why are Trademarks important? 11. Functions of packaging, labeling 12. Know about persuasive and informational labeling. 13. Types of warranties. Chapter 10: 1. Types of new products, differences between the various types of products. 2. What are the steps in new product development? Know in detail. 3. What is simultaneous product development? 4. What is test marketing and its alternatives? 5. Why do products fail or succeed? 6. Global factors affecting new product development.
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This note was uploaded on 12/04/2011 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.

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Study-Guide-for-Exam-2....not test - Study Guide for Exam 2...

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