9-20 Whole Foods - September 20, 2011 Whole Foods Market...

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September 20, 2011 Whole Foods Market What is PR? Help company/client reach greater business goals by: o Building awareness and a favorable image by securing “free” publicity in relevant media outlets o Managing crises that threaten company or product image o Building goodwill among the target market through community and philanthropic programs and events Advertising vs. PR In PR we secure “free” ads or endorsements from 3 rd party outlets like: o Print Media—USA Today, Austin-American Statesmen o Broadcast Media—Good Morning America, TODAY show o Social Media—Twitter, Facebook, Serious Eats blog o What’s the value? Higher credibility than ads at virtually NO cost What Makes News? Current Relevant Significant Prominent Human Interest (relatable) Trends Whole Foods Market’s Brand Perception? Our Core Values o Selling the Highest Quality Natural and Organic Products Available o Satisfying & Delighting Our Customers o Supporting Team Member Happiness and Excellence
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9-20 Whole Foods - September 20, 2011 Whole Foods Market...

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