Chapter 3 Book Notes - Chapter 3 4 Fundamental Influences...

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Chapter 3 4 Fundamental Influences on Evolution of Advertising The Rise of Capitalism o When an individual organization successfully stimulates demand, it attracts capital to the organization in the form of money as payment o Western world turned to capitalism as the foundation of economic systems The Industrial Revolution o Yielded the need for advertising o Basic force behind the rapid increase in mass-produced goods that required stimulation of demand o Revolution in transportation Branding o Manufacturers had to develop brand names so that consumers could focus their attention on a clearly identified item o Once a product had a brand mark and name that consumers could identify, marketers gained power The Rise of Modern Mass Media o People began to know and care about people and things going on thousands of miles away Ethics Box OG reflects on the stereotype of women in the first half of the 20 th century and targeting them using social anxiety The industry claims it has cleaned up its act but JHM says “no and the answer to
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This note was uploaded on 12/04/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

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Chapter 3 Book Notes - Chapter 3 4 Fundamental Influences...

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