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Unformatted text preview: advertising 8. The Parking Spot a. No music was played 9. Stan Richards a. Fruit of the Loom, an icon was important in terms of success 10. The headline of a print ad should grab attention and be a. Relevant 11. Hilton Hotel in which wording was changed a. Example of specificity 12. Shakespeare and Bernbach a. Studying Bernbachs 1960s VW ads is relevant to developing effective online ads in 2011 13. 800 lb gorilla a. Migration of dollars away from traditional advertising to alternatives 14....
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This note was uploaded on 12/04/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.
- Spring '07