Stan Richards from The Richards Group

Stan Richards from The Richards Group - Stan Richards from...

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Stan Richards from The Richards Group Started out as a freelance practice in his garage Finished college when he was 20, then came to Dallas Lots of agencies have wanted to buy them o They want to remain independent forever Reputation: creative powerhouse America’s best agency Strapo-branding process? o Always leads to a simple, clear idea o Relentless about executing ideas Worked for Home Depot for 17 years o If you’re willing to take on a project and you accomplish it, you will be willing to take on something more difficult, demanding, or more expensive o Today, they are the 2 nd largest retailer in the country next to Wal-Mart Difference between Lowes and Home Depot o Lowes is a nice place to shop—it is a pleasant shopping experience o Home Depot is a good place to DO—if you want to DO something, go here Bring back the “fruit guys” as a basis for their advertising o They were a valuable icon that people still remember Chick-Fil-a o
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This note was uploaded on 12/04/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

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Stan Richards from The Richards Group - Stan Richards from...

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