business ethics - Business ethics as it applies to the...

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Unformatted text preview: Business ethics as it applies to the marketing of products to consumers Jamie Rhoads OMM640: Business Ethics and Social Responsibility Dr. Gardner October 10, 2011 Abstract Business ethics is a form of professional ethics that examines ethical principles along with moral problems that can arise within a business environment. It applies to all aspects of business conduct and is relevant to the behavior of individuals and the entire organization. Having a superior ethics program in place for an organizations marketing means deliberately applying standards of fairness or moral rights and wrongs to marketing decision making, behavior, and practice in the organization. There are different techniques which organizations use when marketing to its consumers. Depending on the technique that is used by the organization, marketing ethically can be more difficult to complete. With the economy being down as it has been the past several years, organizations are faced with difficult decisions to make on whether to continue being morally and ethically right or making a profit. Based on the decisions that organizations make, what is considered ethical or not is viewed differently from both the consumer and organization. It is important that organizations are able to determine what their consumers feel is unethical and are able to maintain good ethical standards with them. Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. The purpose of marketing is to create a competitive advantage. An organization achieves an advantage when it does a better job than its competitors at satisfying the product and service requirements of its target markets. Those organizations that develop a competitive advantage are able to satisfy the needs of both customers and the organization. As our economic system has become more successful at providing for needs and wants, there has been greater focus on organizations' adhering to ethical values rather than simply providing products. Marketing practices are deceptive if consumers believe they will get more value from a product or service than they actually receive. Deception, which can take the form of a misrepresentation, omission, or...
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business ethics - Business ethics as it applies to the...

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