Case 14.4: Google in ChinaJamie RhoadsOMM640: Business Ethics and Social ResponsibilityDr. GardnerSeptember 30, 2011
Discuss the three key principles that Google followed in developing Googld.cnThree key principles that Google followed in developing Google.cn were providing Chineseusers access to the information they wanted via their search engine, to increase profitabilityand the amount of Google users, and to develop a productthe was simple for their end userto use. Google.cn was launched to provide Chinese users access to all the information via theGoogle.cn search engine.This would streamline the information and make the informationeasier to be obtained. By launching Google.cn it also increased the revenue Google wasreceiving through the millions of new users it was reaching.In your judgment and from an ethical perspective do you feel that the measures taken by Googlewere adequate to protect the rights of their Chinese users?