case 14.4 Google in China

case 14.4 Google in China - Case 14.4: Google in China...

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Case 14.4: Google in China Jamie Rhoads OMM640: Business Ethics and Social Responsibility Dr. Gardner September 30, 2011
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Discuss the three key principles that Google followed in developing Googld.cn Three key principles that Google followed in developing Google.cn were providing Chinese users access to the information they wanted via their search engine, to increase profitability and the amount of Google users, and to develop a product the was simple for their end user to use. Google.cn was launched to provide Chinese users access to all the information via the Google.cn search engine. This would streamline the information and make the information easier to be obtained. By launching Google.cn it also increased the revenue Google was receiving through the millions of new users it was reaching. In your judgment and from an ethical perspective do you feel that the measures taken by Google were adequate to protect the rights of their Chinese users? I do think that the measures were adequate because Google was taking the necessary steps
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This note was uploaded on 12/05/2011 for the course BUS 550 taught by Professor Rupe during the Spring '11 term at Ashford University.

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case 14.4 Google in China - Case 14.4: Google in China...

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