14-GrC421_BusinessPlan

14-GrC421_BusinessPlan - 1 ment for Print and Digital Media...

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Unformatted text preview: 1 ment for Print and Digital Media ersity The Business Plan GrC 421 Production Managem California Polytechnic State Unive ment for Print and Digital Media ersity The Business Plan BENEFITS Determines the first impression the potential lenders or investors have of the company and its managers Is a reflection of its creators Exhibits great thought and foresight for success Considers both the positive and negative aspects of the busines GrC 421 Production Managem California Polytechnic State Unive Considers both the positive and negative aspects of the business PRIMARY PURPOSE The primary purpose of a business plan or proposal is to persuade a potential investor or lender to favor a financial investment in the company (in the form of stock exchange or loan) ent for Print and Digital Media ersity The Business Plan COMPONENTS OF A BUSINESS PLAN 1. The cover letter 2. The Executive Summary 3. Officer’s or Owner’s Resumes • Lenders and investors prefer experienced managers • “Have you ever started a company and made money...
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14-GrC421_BusinessPlan - 1 ment for Print and Digital Media...

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