chapter 3 notes - Chapter 3 E-commerce The Global Marketing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 3 Business-to-consumer (B2C) e-commerce - trade involving business selling to consumers over the internet Internet marketing economy - organizations that are set up to conduct commercial transactions over the internet are part of e-commerce Web portals- direct consumers or businesses to websites of product providers or intermediaries. Example: Google, Yahoo! Web market makers - help buyers and sellers obtain information about each other and to facilitate secure, low-cost exchanges. Example: Ebay, Priceline, Travelocity o Virtual trade shows - online sites that display new products and technologies from several suppliers to current or potential customers We product-service providers - customize processes to accommodate online transactions. They go to great lengths to make online buying a major aspect of their business. Example: Value of the internet to buyers- better information, greater convenience, wider selection and customization, better prices Value of the internet to sellers - access to more customers, personalized and customized products, reduced supply chain costs (procuring goods/services from supplier and the costs of distributing products), two-way communication (costs less than telephone, mail, or face-to-face contact. Can easily get customer and product data) Marketing environment - the sum of all factors that affect business Environmental scanning- collects and analyzes information in order to detect any trends that may affect a company’s strategy. It can be performed by the company, professional or industry
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

chapter 3 notes - Chapter 3 E-commerce The Global Marketing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online