chapter 3 notes - Chapter 3 E-commerce & The Global...

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Chapter 3 Business-to-consumer (B2C) e-commerce - trade involving business selling to consumers over the internet Internet marketing economy - organizations that are set up to conduct commercial transactions over the internet are part of e-commerce Web portals- direct consumers or businesses to websites of product providers or intermediaries. Example: Google, Yahoo! Web market makers - help buyers and sellers obtain information about each other and to facilitate secure, low-cost exchanges. Example: Ebay, Priceline, Travelocity o Virtual trade shows - online sites that display new products and technologies from several suppliers to current or potential customers We product-service providers - customize processes to accommodate online transactions. They go to great lengths to make online buying a major aspect of their business. Example: Amazon.com Value of the internet to buyers- better information, greater convenience, wider selection and customization, better prices Value of the internet to sellers - access to more customers, personalized and customized products, reduced supply chain costs (procuring goods/services from supplier and the costs of distributing products), two-way communication (costs less than telephone, mail, or face-to-face contact. Can easily get customer and product data) Marketing environment - the sum of all factors that affect business Environmental scanning- collects and analyzes information in order to detect any trends that may affect a company’s strategy. It can be performed by the company, professional or industry
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chapter 3 notes - Chapter 3 E-commerce & The Global...

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