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Unformatted text preview: may be used to promote a service or product Event marketing- promotion of an event in order to generate revenues and enhance the reputation of an organization Place marketing- enhances a location in order to appeal to businesses, investors, and tourists Political marketing- the promotion of an individual or idea with the aim of influencing public policy and voters Cause marketing- gaining public support and financing for a cause in order to bring about a change or a remedy Internal marketing- one part of an organization markets its capabilities to others within the same firm Nonprofit marketing- performed by an organization that is not motivated by profit and is exempt from paying taxes on any excess revenues over costs...
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This note was uploaded on 12/04/2011 for the course MKT 300 taught by Professor Gilbertharrell during the Spring '09 term at Michigan State University.
- Spring '09