Chapter 11 notes - Chapter 11 The Strategy of International...

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Chapter 11 The Strategy of International Business Strategy - actions mangers take to attain the firm’s goals Profitability - a ratio or rate of return concept, calculated by dividing the net profits of the firm by total invested Profit growth - the percentage increase in net profits over time Value creation - performing activities that increase the value of goods or services to consumers Operation - the various value creation activities a firm undertakes Organization architecture - the totality of a firm’s organization, including formal organizational structure, control systems and incentives, organizational culture, processes, and people Controls - the metrics used to measure the performance of subunits and make judgments about how well managers are running those subunits Incentives - the devices used to reward appropriate managerial behavior Processes - the manner in which decisions are made and work is performed within the organization Organizational culture - the norms and value systems shared among an organization’s
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This note was uploaded on 12/04/2011 for the course MKT 310 taught by Professor Tunga during the Summer '10 term at Michigan State University.

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