TEST 2 Take-Home

TEST 2 Take-Home - Vanessa Reapor BUS 382 Section 01 Professor Sena Test 2 Take-Home 1.1 Operations and supply chain strategy considers not only

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Vanessa Reapor BUS 382, Section 01 Professor Sena November 15, 2011 Test 2: Take-Home 1.1 Operations and supply chain strategy considers not only the company’s operations strategy, but as well as the strategies of suppliers, customers and the customers in the firm’s supply chain. The goal of the operations and supply chain strategy is to obtain competitive advantage in the market place. A company’s operations and supply chain strategy must also have a distinctive competence—of value and difficult to imitate. There are also two strategy types: imitation and innovation. An imitation product focuses on low cost, while an innovative product cost more and has unique distinguish attributes from other products. For a company to have an operations and supply chain strategy they must be: competitive, competent and either an innovative or imitated product. Gaynor Minden Pointe Shoes, for example, have achieved competitive advantage over their competitors —they are known to be the most expensive, but they last longer than the average and all shoes are made with high quality components. Gaynor Minden’s distinct competence is their use of elastomerics in all their shoes. Most pointe shoe shanks are made of paste and paper, but Gaynor Minden developed elastomerics, high impact cushioning foam for the point shoe’s shank. The company’s strategy also follows the innovative strategy type because of their high cost shoe that is compensated with their high quality technology, elastomerics. 1.2 Process Gaynor Minden buys their supplies, but hand make all their pointe shoes in America. Quality The approach of the products are prevention and inspection. Gaynor Minden pointe
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
shoes prevent ballerinas from growing weak muscles by inspecting their products. The supplier’s are also carefully selected on their quality products. For example, elastomerics are expensive, but produce high quality pointe shoes. Capacity The company has several manufacturing facilities in China, Taiwan, Italy and Brazil, but have just one facility for their pointe shoe production in America. Gaynor Minden’s main location is in New York, but they are sold all over the world. The company’s investment in their facilities is permanent, and has been operating since in 1993. Inventory The control system for Gaynor Minden is of great detail since each shoe is hand made and requires an exact amount of components. Cost
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/05/2011 for the course BUS 382 taught by Professor Jamessena during the Fall '11 term at Cal Poly.

Page1 / 6

TEST 2 Take-Home - Vanessa Reapor BUS 382 Section 01 Professor Sena Test 2 Take-Home 1.1 Operations and supply chain strategy considers not only

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online