Exam2Review - Principles of Marketing REVIEW FOR EXAM #2...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Principles of Marketing REVIEW FOR EXAM #2 Please note that these slides are not an exhaustive list of all that we have discussed in the class so far. These slides are a collection of some of the key points around which our class discussion has centered.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Segmentation-Targeting- Positioning Steps in S-T-P Motivating Logic – Why Segment? How much to Segment? Pros vs. Cons Different Bases of Segmentation Which Segments to Target? (Targeting Criteria) Perceptual Mapping
Background image of page 2
Marketing Research Roles of Market Research Descriptive, Diagnostic, Predictive Value of Market Research Expected-Value-of-Perfect-Information (EVPI) Calculations The Market Research Process Defining the problem Analyzing the situation Getting problem-specific data Interpreting the data Solving the problem
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Primary vs. Secondary Data Quantitative vs. Qualitative Research Sampling Procedures Probability vs. Non-probabilty
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 11

Exam2Review - Principles of Marketing REVIEW FOR EXAM #2...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online