Marketing Review - Marketing Review Questions 1 Advertising vs Personal Selling Reach Efficiency and Info 2 What leads to enhanced ability 3 What

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1. Advertising vs. Personal Selling: Reach, Efficiency and Info 2. What leads to enhanced ability? 3. What leads to enhanced motivation? 4. What is the purpose of compensation?** 5. Which don’t belong? Assess “product specific” needs, conduct discovery in scope of operations, sell products, discuss products 6. What are all products offered by a company? A specific product within product line? Closely Related Products? 7. Draw the Brand Strategies Matrix: 8. Store brands are nearly ____% U.S. Retail Sales. _____% cheaper than manufacturer’s brand. 9. What are the strategic importances of new products?*** 10. Unscramble these: Concept Testing , Idea Generation , Commercialization, Product Development , Idea Screening , and Market Testing . Which one is the cheapest and which is the most expensive? 11. What are the 5 product characteristics that affect diffusion and what is the negative and positive of each?* 12. What is the process by which the adoption of innovation spreads called? 13. Draw the bell curve for the
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This note was uploaded on 12/05/2011 for the course ECON 3311 taught by Professor L during the Spring '11 term at University of Texas at Dallas, Richardson.

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Marketing Review - Marketing Review Questions 1 Advertising vs Personal Selling Reach Efficiency and Info 2 What leads to enhanced ability 3 What

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