MarketingTest2Review - Page 1 [Type the test name]...

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Page 1 [Type the test name] Instructor : [Type the instructor name] Name: Results: Class: Period: Date: [Type the test instructions here. For example, instruct the student to carefully read each question and then circle the letter of the correct answer.] 1. The place a product, brand, or group of products occupies in consumers’ minds relative to competing offers. a. Positioning b. Segmenting c. Targeting 2. The subdividing of a market into distinct subsets where any subset may conceivable be selected as a marketing target to be reached with a distinct marketing mix. a. Positioning b. Segmenting c. Targeting 3. This is characterized by high costs but greater financial success. a. Undifferentiated Strategy b. Multi-segment Strategy c. Concentrated Strategy 4. This is characterized by potential savings on production but unimaginative product offerings. a. Undifferentiated Strategy b. Multi-segment Strategy Page 1
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Page 2 c. Concentrated Strategy 5. This is characterized by strong positioning but segments are too small or changing. a. Undifferentiated Strategy b. Multi-segment Strategy c. Concentrated Strategy 6. Which is not a targeting criterion? a. Growth of Segment b. Easy of entry into Segment c. Responsiveness d. Segment Size e. Value of Segment 7. What are the based for segmenting consumer markets? a. Geography, Demographics, Psychographics, Losses, Usage Rate b. Demographics, Psychographics, Losses, Usage Rate, Benefits c. Geography, Demographics, Psychographics, Benefits, Usage Rate d. Geography, Psychographics, Usage Rate, Benefits, New Competition 8. Which is not a criteria for Segmentation a. Location b. Substantiality c. Accessibility d. Responsiveness 9. A special representation of how individuals perceive various brands. a. Positioning Page 2
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b. Repositioning c. Perceptual Mapping d. Segmenting 10. Which of the following is not a role of marketing research? a. Descriptive b. Diagnostic c. Decision d. Predictive 11. Gathering and presenting factual statements is? a. Descriptive b. Diagnostic c. Decision d. Predictive 12. Explaining Data is? a. Descriptive b. Diagnostic c. Decision d. Predictive 13. Attempting to estimate the Results of a planned marking decision is? a.
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This note was uploaded on 12/05/2011 for the course ECON 3311 taught by Professor L during the Spring '11 term at University of Texas at Dallas, Richardson.

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MarketingTest2Review - Page 1 [Type the test name]...

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