363151784-Bmmk-5103-Marketing-Management.doc - BMMK 5103 MARKETING MANAGEMENT PURPOSE The objectives of this assignment are to enhance the understanding

363151784-Bmmk-5103-Marketing-Management.doc - BMMK 5103...

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BMMK 5103 MARKETING MANAGEMENT PURPOSE The objectives of this assignment are to enhance the understanding of marketing management and analytical skills of the learners. Learners need to: 1. prepare a practical marketing plan; 2. conduct a basic research which to be included in the marketing plan; and 3. recommend the appropriate marketing strategies. INSTRUCTIONS Select a telecommunication company (TELCO) such as Maxis, Celcom, Digi and U Mobile, OR a local institution of higher learning like SEGi University, KDU University College,
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, segi university, Taylor’s University, Evaluation and Control, KDU University College

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