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Marketing Plan - with the concept of “I love my home”...

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THE BRIEF 2005: Dulux 5in1 was launched in Viet Nam to establish best in class premium interior paint that delivers a blend of performance and aesthetics. 2006-2007: The brand proposition has been built as multi-functional platform. Communication has been shifted from function focus to emotion
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Unformatted text preview: with the concept of “I love my home” . • 2008-2009: Sustaining. • 2010: The new idea is COLOR OF SUCCESS : “ Dulux 5in1 understands that the real measure of my success is not only the money value of my home, but by the success and happiness of my family ”....
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