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Unformatted text preview: Economic - P79 Changes in Income - p80 Changing cunsumer spending Patterns - p81 Natural -p81 Envir sustainable strategies Shortages of material increased population increased gov. intervention Technoligical - p82 Political & Social - p84 Legislation regulating business Increasing Legislation Changing gov angency enforcement Increased emphasis on ethics and socially responsible actions Socially Responsible Behavior Cause-Retaled MKT Cultural -p87 Persistence of Cultural values Shifts in secondary cultural values People's views of themself PVO others PVO organization PVO Society POV Nature POV Universal...
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This note was uploaded on 12/06/2011 for the course OTHER 101433 taught by Professor Songjue during the Spring '11 term at RMIT Vietnam.
- Spring '11