QuestionFrom a value-creation perspective, is it more important for a company to know where to compete or how to compete? That is, is it more important to play in the right markets or to be the best player in your current markets? AnswerFrom a value-creation perspective, it is more important for a company to know where to compete or how to compete. For achieving the profitable growth has been going to be harder in the low growth economy. There can be much competition particularly from the global challenger form fast growing emerging economy, every company compete for the relatively less growth opportunities, the margins can be under threat to the degree not seen in current years. Preventing
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