This preview shows page 1. Sign up to view the full content.
Unformatted text preview: the benefit of having low cost cannot be sustained for a larger period of time. 2. Focus: Under this strategy a company focuses on a specific niche of the market instead of serving the market as whole. This helps the company to create base for its product and is suitable for small business which cannot expand its base entirely and would prefer a small customer base. 3. Differentiation: under this strategy company creates a differentiated from the market which makes its product exclusive. This is significant in those market where customers taste changes and are not much price sensitive. It also helps company in getting new customers easily....
View Full Document
This note was uploaded on 12/05/2011 for the course ACC 134 taught by Professor Erik during the Fall '11 term at Colorado.
- Fall '11