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Unformatted text preview: will be fixed so the company will be stable which is really different from the company whose process is based on high growth. 3. For a company with a new product, the estimation of its potential market share will be on the basis of existing market competitor and existing market opportunities where competitors are not focusing or catering their products for services. There should be a competitor of substitute product available in the market. On the basis of competitiveness, potential market share is estimated. Thus it also helps the company to define the total market for defining the new product which needs to be available in the market....
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This note was uploaded on 12/05/2011 for the course ACC 134 taught by Professor Erik during the Fall '11 term at Colorado.
- Fall '11