MKT465 Final Report.docx - Identification of problems or...

This preview shows page 1 - 3 out of 24 pages.

Identification of problems or issues with brandCurrent situation analysisUS Bangla Airlines is the egregious as well as well-known premium airline of Bangladesh with unimpeachable standards of service equipped with unrivalled credibility and absolute flying comfort, and reaching milestone for the best on time performance. Their mission is to be the most Preferred Airline of Asia offering a feasible, utmost safe and eventual comfortable service. They aim for the utmost perfection in each and every aspect of their operation, acquired with conscientious dedication. Basically the US Bangla Airlines Ltd is the dream project of US Bangla Group a prominent business agglomerate of Bangladesh. The Airline initially attained two Bombardier built DASH 8-Q400 aircrafts and the 3rdafter few months of operation. All Q400 aircraft are configured by 76 seats in single cabin with eminent speed propeller engines which can fly at jet speed of 667 kilometers per hour. In reality, Q400 is the cursory propeller aircraft and also one the secure and untroubled aircraft with no record of lethal occurrence. The airline (BS) was really excellent that it was awarded AOC (Nr 20) on July 2014 to operate in domestic sectors. (BS) made a signpost on 15 May 2016 with its entry into theinternational airspace through operation in Kathmandu, Nepal, later on four jet engine Boeing 737- 800 are inducted in US Bangla’s fleet of aircraft. They have especially focused on the passenger’s comfort that’s why all these B737-800 aircraft are configured by 8 seats in business class and 156 seats in economy class. Since then it is enhancing frequencies as well as widening up wings over variant cities in multiple countries in SAARC, Middle East and Southeast Asian countries. They have launched 3 more Boeing 737-800 aircraft. US-Bangla Airlines Operates to Kolkata, Muscat, Doha, Kuala Lumpur, Singapore, Bangkok and Guangzhou from Dhaka and to Muscat, Doha and Kolkata from Chittagong. In the local area, it is working from Dhaka to Chittagong, Cox's Bazar, Jessore, Saidpur, Sylhet, Barisal and Rajshahi routes.The US Bangla launched its journey on July 17 2014 with an expressed motto Fly Fast Fly Safe. In Bangladesh airlines industry it is currently the market leader providing flights to 8 domestic routes and 8 international routes. In the midst of national and local carriers, it is operating maximum number of flights and transported highest number of passengers which is about 50% of the total domestic market share. It is serviceable for both inbound and outbound passengers. 1 | P a g e
That’s how it has turned into a fragment leader in domestic destinations as well as become the most preferred airline amongst traveler. But presently it is declining the service and quality which makes US Bangla airlines comes into the big picture. The customers presently have a negative perspective regarding them. Some of themajor problems that US Bangla Airlines have are like their economy class seats are not that

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture