1962 - Challenge & Support TheoryNEVITT SANFORD1962 - Challenge & Support TheoryNEVITT SANFORDSanford suggested that for significant growth and development to occur, college students must be provided with an equal amount of support and challenge. He also discussed how the campus environment interacts with individual students in regard to people, policies, and programs to either foster development or interfere with it. (Schuh et al., 2017) In the 1960’s, universities were facing new problems as society became prosperous. Colleges and universities competed to recruit students and obtain funds in the form of research grants, donors, and external monies. This led to the creation of the “multiversity”, which utilized federal grant money for new graduate programs and institutes of research. (Schuh et al., 2017) Regardless, of the size, theorists suggested that the campus environment had a strategical impact on student retention.