10 - Omission, Diversion, Confusion-An argument has three...

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Persuasion 09-10-11 Why propaganda works: -Emotional decision-making: we make decisions more on emotions than logic -Group loyalty (shibboleth thinking) - People are easier to persuade once they are brought into a environment of likeminded individuals. The Rank Model of Influence -Intensify your own good points and the opponent’s bad points. Repetition, Association, Composition -Downplay your own bad points and others good points.
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Unformatted text preview: Omission, Diversion, Confusion-An argument has three parts: claim, support, and warrant reasoning. *Example: -Claim/ Proposition= you should see engiorious bastards-Evidence/support= it is being praised by pretty much all critics-Reasoning/Warrant=in the past, you have tended to like movies that are critically acclaimed....
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This note was uploaded on 12/06/2011 for the course SP CM 327 taught by Professor Crosby during the Fall '11 term at Iowa State.

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