25 - 3) reasoning-Beliefs: direction, depth,...

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Persuassion 08-25-11 -Talking points are the few couple points in which the speaker wants to make sure the audience takes away. -When you direct a question away it’s called red harring. -Persuasion is the process of trying to move one or more people by using credible information, evidence, reasoning, and emotional appeals. 1) claim 2) evidence
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Unformatted text preview: 3) reasoning-Beliefs: direction, depth, importance-Attitudes: predispositions to respond to things or situations in certain ways, or as a statement that summarizes our values as associated with the attitudes topic. Your inner response is your attitude.-Values: terminal, instrumental (can changed based on your content)....
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This note was uploaded on 12/06/2011 for the course SP CM 327 taught by Professor Crosby during the Fall '11 term at Iowa State.

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