Unformatted text preview: 3) reasoning-Beliefs: direction, depth, importance-Attitudes: predispositions to respond to things or situations in certain ways, or as a statement that summarizes our values as associated with the attitudes topic. Your inner response is your attitude.-Values: terminal, instrumental (can changed based on your content)....
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- Fall '11
- Emotional Appeals, red harring, couple points, -Talking points, attitudes topic