BUS360RgChptr07Asgnmnt - What are the description social...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 7 Assignment Chapter 07: Segmentation, Targeting and Positioning Enter your name, Section and Date: Assignment: Go to: Prizm. Market Segmentation Research. Market Segmentation Research Tools. Market Segment Research. Market Segments, Consumer Market Segments, and Customer www.claritas.com/ MyBestSegments /Default.jsp and do the following: 1. Click on the tab that says “Zip Code Lookup” then enter your zip code. What are the segments found for your zip code? Click on one of those segments.
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Unformatted text preview: What are the description, social group, life stage group, 2008 statistics, lifestyle traits and demographic traits for your selection? 2. Go back to that same website and click on “segment lookup”. Select “24 up and comers”. What information did you learn about that group? Number your answers and enter below 1. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. BUS 360Rg Chapter 07 Assignment –Instructor: Weems...
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