BUS360RgChptr16Asgnmnt - 3 How would you change the ad to...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 16 Assignment Chapter 16: Advertising and Sales Promotions Enter your name, Section and Date: Assignment: Choose an ad that you believe unreasonably overstates what the product or service can do. Answer the following questions 1. What is the product and who is the ad attempting to sell it to? 2. Is the ad actually deceptive or just puffery and what do you base your finding on?
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Unformatted text preview: 3. How would you change the ad to achieve its goal without exaggerating in any way? Number your answers and enter below 1. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. BUS 360Rg Chapter 16 Assignment – Instructor: Weems...
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This note was uploaded on 12/05/2011 for the course BUS 360 taught by Professor Kimbrough during the Fall '08 term at N.C. State.

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