MIT1_258JS10_lec12

MIT1_258JS10_lec12 - ransit Fare Policy, Transit Fare...

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Unformatted text preview: ransit Fare Policy, Transit Fare Policy, Structure and Technology MIT Transit Management Course March 16, 2010 Dan Fleishman ranSystems TranSystems Fare System Parameters Fare Policy, Structure and Technology 2 Fare Policy Fare Structure Fare Collection & Technology Pricing Strategy Payment Options Pricing Levels Type of Collection/ Verification Payment Media/Technology Fare System Parameters (cont.) Fare Policy Principles, goals and constraints that guide and restrict a transit agency in tting and collecting fares setting and collecting fares Fare Structure Pricing Strategy: general approach (e.g., flat fare vs. fare differentials) Payment Options: forms of fare payment (e.g., cash, passes, multi-ride tickets, stored value) Transfer Policy: price and use parameters Pricing Levels: actual fare amounts for each payment option are Collection and Technology Fare Collection and Technology Type of Collection/Verification: how fares are paid and inspected (e.g., barrier, self-service/POP, pay on board) Payment Media/Technology: type of payment media and equipment (e.g., magnetic, smart card) Fare Policy, Structure and Technology 3 Importance of Fare Policy Fare policy affects all aspects of transit system Administration fare changes tend to be publicly scrutinized & debated Finance fares are important source of revenue Customer Service -- fare payment is first aspect of transit a customer encounters; complexity and ease of access to prepaid options important customer service factors Marketing fares affect perception of transit system in the community; fare change or new technology need to be marketed effectively, and offer key general marketing opp pp ortunities y g Operations fare structure affects ridership levels and thus amount of service needed; fare structure/technology also affect boarding/dwell times and thus service reliability Planning fare structure/technology affect accuracy of fare data Fare Policy, Structure and Technology 4 Fare Policy Goals Customer-related (e.g., ridership, se of use complexity range of ease of use, complexity, range of options, equity) inancial (e.g., revenue, fare abuse, Financial (e.g., revenue, fare abuse, revenue control, collection costs) Management-related (e.g., data collection, modal integration, flexibility, operations) Political (e.g., political acceptability, cost recovery) Figure 1: Rating of Fare-Related Goals maintain/increase ridership improv e conv enience/ease of access maintain/increase rev enue 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 relate fare to quality of serv ice max imize prepay ment/minimize cash simplify the fare structure promote seamless regional trav el make it easier for operators to admin....
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MIT1_258JS10_lec12 - ransit Fare Policy, Transit Fare...

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