11 - 9/2/11 History of I/O Foundations o Public opinion of...

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9/2/11 History of I/O Foundations o Public opinion of psychology (hand readers, fortune tellers) o Experimental psychology o Organizational problems Founders o Wilhelm Wundt (founder of psychology) First to put together an actual research lab o William James (founder of psychology in the US) o Hugo Munsterberg Psychology and Industrial Efficiency (1913) Promoted P-J (person – job) fit for efficiency Promoted selection tests for P-J fit o Walter Dill Scott (advisor was Wundt) – credited with founder of I/O Advertising The Theory of Advertising (1903) o Harry L. Hollingworth Tested effectiveness of coupons (on himself) Studied the psychology of advertising What led to buying behavior Chattanooga Trial of 1911 (not as well known in I/O field) 1909 Gov’t stopped train from Atl. to Chattanooga carrying coca-cola syrup o Seized syrup shipment saying it contained unhealthy level of caffeine
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11 - 9/2/11 History of I/O Foundations o Public opinion of...

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