Chipotle Mexian Grill Market Research (example)

Chipotle Mexian Grill Market Research (example) - Chipotle...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Chipotle Our target market is everyone, and they all represented themselves when answering the survey. The results of our survey showed the following: 0 1 2 3 4 5 6 7 8 1 2 3 4 5 Price of Side Dish ($) Price of Side Dish ($) Side Dish Soup Desert
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
According to the received feedback, the target has chosen soup over dessert. We have asked the different types of soup that they like giving a variety of flavors to choose from. Before creating the survey, we have already decided on several soup recipes and needed to match it according to consumer’s taste. Since the top 2 flavors are spicy and creamy, we have decided that our new product concept is to start selling the Creamy Chicken and Chili Soup at Chipotle.
Background image of page 2
Marketing Strategy The idea of Chipotle Mexican Grill is to demonstrate that food served fast doesn’t have to provide a “fast-food” experience. With an assembly line production, Chipotle is still able to use high quality raw ingredients, classic cooking methods, and distinctive interior design, at
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/07/2011 for the course ADV 112 taught by Professor Kellyburke during the Fall '10 term at Academy of Art University.

Page1 / 4

Chipotle Mexian Grill Market Research (example) - Chipotle...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online