Final Project CJK Delight Presentation

Final Project CJK Delight Presentation -...

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New Asian Restaurant Proposal
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Types of Asian Food Southwest (India, Pakistan, Sri Lanka, and Burma) Northeast (China, Korea, Japan) Southeast (Thailand, Laos, Cambodia, Viet Nam, Indonesia, Malaysia, Singapore, and Brunei)
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California Cuisine Concept A style that involves taking traditional dishes, adjusting them with the global taste and use innovative presentation. Mostly uses local ingredients Example: California Sushi Roll
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US Statistics According to the 2000 U.S. census, Asian Americans make up 4.3% of the total U.S. population An increase of 63% from the 1990 census, making Asian Americans the fastest growing of all the major racial/ethnic groups in the U.S., in terms of percentage growth
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Racial Groups Growth Rate
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Survey Statistics . 1 What is your ethnicity?
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2. What kind of restaurant style do you like?
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3. What features would you like to see in a restaurant? (Pick max. 5)
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4. What type of food do you like?
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5. Are you interested with traditional foreign drink?
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6. How much is a reasonable price for an adequate portion of dish? (Like, beef, $5~$10 $25~$3 0 $15~$20 $10~$15
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7. Would you mind travelling a longer distance to eat at a good restaurant?
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Business Summary Restaurant offering real authentic Chinese, Japanese and Korean dishes Provide traditional foreign drink No Asian fusion style
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Intended Location SOMA district (South of Market)
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Business Size We will start off as a big business that will implement three different sections in one
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Competitive Advantage Affordable prices at high quality Live music Use credit card when purchasing min. $10 Real traditional Asian food
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Value Proposition “We present a diversity of traditional East Asia cuisine combining different oriental styles, all in our spacious environment where consumers can enjoy high quality taste with an affordable price according to their personal preferences and style.”
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Mission Statement “We propose a diversity of oriental cuisines created using Asian ingredients to serve curious customers who are ready to explore the richness of excellent high quality dishes at a relatively lower price the way they want it.”
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Final Project CJK Delight Presentation -...

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