Old Navy & GAP Comparison (example)

Old Navy & GAP Comparison (example) - Old Navy SWOT...

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Old Navy SWOT Analysis: - Affordable prices - Colorful - Variety of product lines (men, women, kids, babies, maternity) - Updated with seasons & celebration (Halloween costumes) - Low quality of material - Looks like style for high school student - Poor clothing design - Clothes smells bad - Develop formal line (dresses, tuxedos & etc) - Expand their market internationally - Competitors What do you think about the Old Navy Brand? Do you currently shop at Old Navy? No How can Old Navy establish themselves as a first choice destination for fashion, seasonal trends and basics? Old Navy has to create designs that appeal to consumers and change their style. Maybe they can try to get into a fashion show, or create one themselves to boost up their brand value and image. How can Old Navy build loyalty with their target audience? Sales campaign, offer membership cards (like Safeway). How can Old Navy deliver promotional messages in a modern and fresh way?
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This note was uploaded on 12/07/2011 for the course ADV 112 taught by Professor Kellyburke during the Fall '10 term at Academy of Art University.

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Old Navy & GAP Comparison (example) - Old Navy SWOT...

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