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Unformatted text preview: SWOT Analysis Strength-Real Premium Brewed Tea-100% natural ingredients, no preservatives-Only $.99 for 23 fl. oz-Willing to take risk-Eye-catching packaging with Old Southern Motifs-Collaborated with Cornstar by using their VCT™ PET Bottle-Teamed up with Twinlab which supplies high quality science-based nutritional supplements Weakness-They don’t spend money on additional advertising while competitors do-Excessive use of high fructose corn syrup, which increases body fat and multiply cancer cells Opportunity-Create more ads-Create new innovations to the product (flavor, packaging & etc)-Expand to other countries instead of just the US, UK, Canada and Germany-Work together with other big business to continue improving AriZona Threats-Competition: Pepsi, Unilever (Lipton), Coca-Cola (Nestea), Cadbury-Schweppes(Snapple)-Arizona immigration Law that boycott the brand...
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This note was uploaded on 12/07/2011 for the course ADV 112 taught by Professor Kellyburke during the Fall '10 term at Academy of Art University.
- Fall '10