week03-DesignAndIndustry - IntroductiontoIndustrialDesign...

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Introduction to Industrial Design Lecturer Hyeon Jeong Suk ([email protected]) TA Mokryun Baik ([email protected]) Class Monday, 2pm~5pm (#109, N8) Office hour Thursday, 10am~12pm (#406, N8) © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 1 Core competence of business 1960s 1970s 1980s 1990s 21C Technology Marketing Finance Design ? © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 2
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The role(contribution) of design © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 3 The design competence and brand equity © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 4
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The changing role of design 정경원(2010) 1960s Passive 1980s Pro active 2000s Strategic action 소극적 역할 Pro active action 적극적 역할 action 전략적 역할 © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 5 Product Development Process B. Buxton (2007) Styling Design here? © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 6
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Projects get a green light right at the start and go directly to Projects get a green light right at the start, and go directly to engineering where they are built. The next phase is when they ship usually late, with bugs (particularly in software product development), over budget, and missing functionality. © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 7 A preproduction clay model: Before making a commitment to put a new model into production, automotive executives insist on having a very clear idea of what they would be investing in. © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST e.g. A clay model of 2008 MW 650i Coupe 8
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Product Development Process Inserting an Explicit Design Process Prior to Green Light B. Buxton (2007) © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 9 Product Development Process NO SILOS B. Buxton (2007) © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 10
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Product Development Process NO SILOS B. Buxton (2007) A representation of the proposed ongoing responsibilities of the various teams throughout the overall process. Of central
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This note was uploaded on 12/06/2011 for the course ID 215 taught by Professor Suk during the Spring '11 term at Korea Advanced Institute of Science and Technology.

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week03-DesignAndIndustry - IntroductiontoIndustrialDesign...

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