week04-ThePowerOfDesign - Introduction to Industrial Design...

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Unformatted text preview: Introduction to Industrial Design Lecturer Hyeon ‐ Jeong Suk (h.j.suk@kaist.ac.kr) TA Mokryun Baik (mokryun.baik@gmail.com) Class Monday, 2pm~5pm (#109, N8) Office hour Thursday, 10am~12pm (#406, N8) © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST What’s common? What’s different? © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 2 Return on Investment (ROI) in Technology versus in Design In what Period Investment Return Technology D i 2~3 years 6~9 th 400 mil. won 20 il 500% 2200% Design 6~9 months 20 mil. won 2200% © Korea Institute for Design Promotion, 2005 © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 3 “Juicy Salif” by Philippe Starck for Alessi © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 4 “Anna ‐ G” by Alessandro Mendini for Alessi © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 5 “La Cintura di Orione” by Richard Sapper for Alessi © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 6 Design Driven Strategy 디자인선행개발전략 © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 7 Decision Making Process Type I Corporate Sales Manufacturing Capital Design Production other © Dr. Hyeon ‐ Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST others 8 Decision Making Process...
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This note was uploaded on 12/06/2011 for the course ID 215 taught by Professor Suk during the Spring '11 term at Korea Advanced Institute of Science and Technology.

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week04-ThePowerOfDesign - Introduction to Industrial Design...

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