week08-Commerce,Consumerism and Design

week08-Commerce,Consumerism and Design -...

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Introduction to Industrial Design Commerce Consumerism and Design Commerce, Consumerism, and Design Lecturer Hyeon Jeong Suk (h.j.suk@kaist.ac.kr) TA Mokryun Baik (mokryun.baik@gmail.com) Class Monday, 2pm~5pm (#109, N8) Office hour Thursday, 10am~12pm (#406, N8) © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 2
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Europe in 1920s USA in 1920s “Sprit of the age (Zeitgeist)” “notion of contemporaneity”, , pursuing abstract forms and the symbolic relationship with modernit pursuing popular forms and the commercial significance modernity Economic implication: Economic implication: Standardization and mass production technology Advertisement (sales), consumers, and mass consumption © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 3 “Spirit of the age (Zeitgeist)” The modernity in Europe * Jan Tschichold © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 4
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Notion of Contemporaneity in USA Taylorism and Fordism Market Saturation After WWI Before WWI Taylorism and Fordism: Methods of factory management and the Market Saturation: GM’s Consumer oriented design policy: introduced a implications of rationalization, standardization, and scientific new body every year and increased choice of color in d t bt l management order to boost sales. © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 5 Design is the true art from of the twentieth century Design is the true art from of the twentieth century.
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week08-Commerce,Consumerism and Design -...

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