week12-Pop to Post-modernism -...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Introduction to Industrial Design Pop to Pos Modernism Pop to Post Modernism Lecturer Hyeon Jeong Suk (h.j.suk@kaist.ac.kr) TA Mokryun Baik (mokryun.baik@gmail.com) Class Monday, 2pm~5pm (#109, N8) Office hour Thursday, 10am~12pm (#406, N8) Designer reviews V. Panton, V. Magistretti, G. Pesce, A. Mendini, E. Sottsass, S. Kuramata, P. Starck, R. Sapper, J. Dyson © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 2
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Pop to Post Modernism Changing values: (monolithic) Fordism model: Post modernistic aesthetic: manufacturing for the mass market catering adequately for the variegated tastes and desires of th 소품종 대량생산 the consumer 다품종 소량생산 © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 3 Pop to Post Modernism Emerging issues of design in late 1950s Changing values: Production Consumption An emergent market sector: the growth of youth culture and the potential economic significance of the teenage consumer “Throwaway society 한번 쓰고 버리는 사회 the vibrant and youthful market place The modernist design organizations, COID(UK), MOMA(USA), were seen as outmoded, ideological stance New materials, new manufacturing technologies (see V. Panton ) © Dr. Hyeon Jeong Suk, CED Lab. | Dept. of Industrial Design, KAIST 4
Background image of page 2
British Pop The Independent Group (IG), the genesis of Pop Art A London based designer group, established in the context that the postwar era should embrace mass culture and advanced technology A strong belief in the liberating force of technology and futurism Interested in America’s popular culture, advertising and the media Hosted an exhibition, “This Is Tomorrow”, 1956; see the similar work, “House of the Future” by A. & P. Smithson, 1956.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/06/2011 for the course ID 215 taught by Professor Suk during the Spring '11 term at Korea Advanced Institute of Science and Technology.

Page1 / 7

week12-Pop to Post-modernism -...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online