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Chapter_2 - MSB 354 2 Competitiveness Strategy and...

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MSB 354 2 Competitiveness, Strategy, and Productivity 2-1
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2-2 Learning Objectives List and briefly discuss the primary ways that business organizations compete . List five reasons for the poor competitiveness of some companies. Define the term strategy and explain why strategy is important for competitiveness . Contrast strategy and tactics .
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2-3 Learning Objectives Discuss and compare organization strategy and operations strategy , and explain why it is important to link the two . Describe and give examples of time-based strategies, quality-based strategies. Define the term productivity and explain why it is important to the organizations and to countries. List some of reasons for poor productivity and some ways of improvement .
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