Chapter04 - MSB 354 4 Product and Service Design 4-1 System...

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MSB 354 4 Product and Service Design 4-1
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System Design Product and Service Design Strategic Capacity(long range) Planning Process Selection Facility Layout Design of Work Systems Location Planning and Analysis Decisions on Design of Operations system have strategic significance for business organization. System Design Areas play an important role in the profitability and very survival : it is essential to the success of all the organization. 4-2
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4-3 Learning Objectives Explain the strategic importance of product and service design . List some key reasons for design or redesign . Identify the main objectives of product and service design or redesign. Discuss the importance of legal, ethical, and environmental issues in product and service design Discuss the importance of standardization . Briefly describe the phases in product design and process development
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4-4 Learning Objectives Describe some of the main sources of design ideas. Name several key issues in manufacturing design . Name several key issues in service design. Name the phases in service design . List the characteristics of well-designed service systems. Name some of the challenges of service design .
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4-5 Major factors in product and service design Cost Quality Time-to-market Customer satisfaction Competitive advantage Product and Service Design Product and service design and redesign is the key to customer satisfaction, And affect the entire organization, extend to the supply chain. i.e., it affects to the success and prosperity of an organization. Product and service design had strategic implications
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4-6 Roles of product and service designers 1. Translate customer wants and needs into product and service requirements (M, O) 2. Refine existing products and services (M) 3. Develop new products and services (M. O) 4. Formulate quality goals (M, O) 5. Formulate cost targets (A, F,O) 6. Construct and test prototypes (O, M, E) 7. Document specifications (E, O) * ( ) involves all parts of organization, mainly M and O functions, E (engineering), A (accounting) Product and Service Design Activities What does product and service design do?
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4-7 Reasons for Product and Service Design/Redesign Major pressures : opportunity & threat in the market Economic factor : low demand, need to reduce cost Social and demographic : aging, few baby, population shift Political, liability, or legal : gov. change, safety issue, new reg. Competitive : new or changed products or services Cost or availability : raw materials availability Technological: material/process change* (over-sea‟s outsourcing) * Improved product design practice can overcome off-shoring production.
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4-8 Objectives of Product and Service Design Main focus of product and service design is customer satisfaction it is essential to understand what customer wants Secondary focus in product and service design
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This note was uploaded on 12/06/2011 for the course MSB 354 taught by Professor Nam during the Fall '11 term at Korea Advanced Institute of Science and Technology.

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Chapter04 - MSB 354 4 Product and Service Design 4-1 System...

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