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Unformatted text preview: end-of-life conditions, leading to the rise of so-called green consumerism in overseas markets. While the rising demand for green products offers new opportunities for Hong Kong companies, changing regulatory requirements that aim to promote environmental protection in major markets like the US, the EU and Japan are also compelling exporters to make their products green. Hong Kong companies should thus proactively keep track of related developments, with a view to featuring products with the appropriate 2 1. More from Less (Contd) Forecasting the future is usually little more than an entertaining diversion, for such forecasts rarely provide any reliable indicator to what happens in practice. However, it is possible to discern some of the trends that are likely to be about the lifestyles that people will adopt in the face of the critical environmental pressures now facing the world. 3...
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- Winter '11