business case - Executive Summary To Mr Kevin Kilswagger...

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Executive Summary To: Mr. Kevin Kilswagger From: Ronald Mefleh Subject: National Nightmares Problem: Mr. Kevin Kilswagger, the president of CommTech, has his company operating under a regional division structure. This system is causing quite a bit of unexpected inaccuracy in the company, and the president is looking for an immediate solution. Alternatives: 1) Status Quo/ No Change Scenario 2) National Data Base 3) National Office 4) Task Division Structure Facts Considered: 1) The company lacks a clear marketing scheme. 2) The company has redundancies in its operation. 3) CommTech has a lack of communication within itself. 4) Inefficient work is being applied because of the unclear relation between different geographic regions of the company. Recommendation: The combination of a national company data base and a national office of operation will be the best solution that is possible for CommTech.
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Assumption The company has redundancies in making solutions to its some of its problems, because of that we can assume that the company has a lack of communication within its self. Because of its non-existing marketing campaigns, we can assume that the company is not growing constantly, and its growth only relies on word of mouth, and referrals to its services. CommTech has a very unique product that it provides to its customers, and because of that we can assume that that is the reason for the company’s exceptional profits, even though it lacks a marketing system. The way the company is set up into different regions with different region managers, can lead to the assumptions that the managers are good at what they do. The company has expanded into all of Canada, except south western and central Ontario, we can assume that the company still needs to grow to achieve its national goals. The company does not have a clear marketing campaign, therefore we can assume that the company’s image is suffering because of the way it portrays itself.
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Statement of the problem Satellite problems Because of the way the company is structured, the company is suffering from financial losses due to the lack of communication, which causes two divisions to make the same solution twice, to only one problem, which is costing time and money. The company lacks a clear marketing system, therefore it is being hurt because it is not attracting new customers, and therefore it is not growing the way it should be.
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The Primary Problem The primary problem of CommTech is that the division structure lacks communication within itself, therefore causing it to make repetitive solutions to the same problem, which leads to financial loss and waste of time. Mr. Kevin Kilswagger wants to find a solution to this division structure to eliminate all his financial and time losses.
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Implications on the Organization If the problem continues to persist, CommTech will never be able to accurately know how much money is being lost due to engineering of previously created
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This note was uploaded on 12/07/2011 for the course ADM 1100 taught by Professor Davidspanner during the Winter '11 term at University of Ottawa.

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business case - Executive Summary To Mr Kevin Kilswagger...

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