People: diversity in employees, safety and health of employment, loyalty of employees.
Customers: transparency increase, Toyota customer assistance center, stakeholder
Quality: basic concepts, commitments to gain customers trust.
Safety of cars: new technology and equipment.
Product lineup: universal design
Planet: environment: Environmental philosophy: fourth Toyota environmental action plan
Energy and global warming
atmospheric quality/environmental management
recycling of resources, substances of concern
For future of mobility: Low-carbon society: smart grid, progress in demonstration tests
vehicle-infrastructure cooperative system
Profit: business partners: sales network, suppliers, example of initiatives:
CSR/Earthquake disaster reconstruction
shareholder: financial results
Global sustainability, projects. International markets in Toyota
Since 1992,, Toyotas Earth Charter has been developing and responding to global
environmental issues, and making the environment a top management priority.
Toyota is developing the most advanced environmental technology to create Co2
emission management, to eliminate substances such as lead and mercury on a global
scale, and to contribute to the development of a recycle-based society. These
advancements are implemented through the Fourth Toyota Environmental action plan,
with the ultimate goal of becoming a leader and driving force in global regeneration.
In this plan they address four main topics: energy/global warming, recycling of resources,
substances of concern, and atmospheric quality. Within each action item, Toyota has
identified specific measures and goals to create a sustainable community. Toyota has
made a commitment to the environment by implementing measures within the early
stages of their industry such as development, design, logistics, sales, and recycling.
Within each area Toyota seeks to achieve a balance between growth, society, and ultimate
development of a sustainable society.
In response to cradle-to-grave analysis that measures resource extraction, Toyota bases
the company on ‘green’ and sustainable principles in the products and material that are
delivered to Toyota. Within the first stage of the auto industry, Toyota is ensuring that
vehicle parts, accessories, and raw materials are free of concerned substances, follow
recycling guidelines, and reduce co2 emissions through packaging and wrapping
materials that are used. Some examples of their efforts include Eco Driving, Fuel Cell
technology, renewable energy in production plants, clean exhaust systems, recycling