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chap 8.docx - CHAPTER 8: STRATEGY FORMULATION AND EXECUTION...

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CHAPTER 8: STRATEGY FORMULATION AND EXECUTIONQ7Walt Disney Company has four major strategic business units: movies (including Pixarand Touchstone), theme parks (Walt Disney World and Disneyland), consumer products(the Disney Store), and television (the ABC / Disney Television Group and ESPN).Place each of these SBUs on the BCG matrix based on your knowledge of them.ODISCUSSION: THEORY + INFO FROM THE CASE STUDY:The Walt Disney Company founded by Walt and Roy Disney in 1923 is today a highlydiversified company with many Strategic Business Units (SBU’s), namely: movies(including Pixar and Touchstone), theme parks (Walt Disney World and Disneyland),consumer products (the Disney Store), and television (the ABC / Disney TelevisionGroup and ESPN).BCG matrix for Disney’s SBU’s:StarsMovies (including Pixarand Touchstone).Question markConsumer products (theDisney Store).Cash cowThemeparks(WaltDisneyWorldandDisneyland).DogsTelevision (the ABC /Disney Television Groupand ESPN).

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Walt Disney Company, Walt Disney World

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